Eelo, the Mandrake of the Mobile World?

Today, I visited the OpenMandriva site and found a piece of news that caught my eye.  It seems that Gaël Duval, the founder of Mandrake (later Mandriva) Linux, has started an ambitious Kickstarter project: eelo, a mobile platform that uses FLOSS and focuses on keeping user data on the hands of users.

In a way, eelo attempts to do in the mobile world what Mandrake wanted to do in the Linux world back then.

Duval explains in this way:
"I want eelo to be a non-profit project, a project 'in the public interest'. I think operating systems and web services should be a shared resource: as I explained a few years ago, they are infrastructures, like phone networks, rail tracks, roads.
Non-profit doesn’t mean nothing will be for sale. Probably some eelo smartphones will be for sale, and some premium services will be available for corporates. But profit won’t be the first focus of eelo.  Of course, eelo, as a community project, will welcome contributors."

It would be great that something like that could actually become a reality.  I really liked FirefoxOS, but we all know how difficult it is to enter the mobile realm.